GMEA gears up for rapid growth

News Owner (KMI Member): 

General Motors EA have completed a shs 100 million upgrade at their vehicle assembly plant in Nairobi,  to increase capacity for the growing market in Kenya and expansion into Tanzania, Uganda, Rwanda and Burundi.

GMEA assembles Isuzu pick-ups, buses and trucks, with specifications and re-engineering to optimize their performance in East African road and climate conditions. The plant has assembled 67,000 vehicles since it was established in 1975.

One of the strongest growth areas is expected to be in the medium and large bus segments, as Kenya’s pubic transport  policy moves to phase out 14-seater minibuses. New-look Isuzu buses were launched in parallel with the assembly plant upgrade, and GMEA announced plans to introduce a sixth generation Isuzu one-tonne pick-up. Isuzu dominate the heavy trucks sector with their F-series from 13-22 tonnes..

GM also operate as a motor trader in the region with an extensive dealer network, and recently introduced a three-quarter tonne 1.4 litre Chevrolet pick-up built in South Africa.

GMEA managing director Rita Kavashe said: “We are confident of the market opportunities in the East African region.”  The company’s general manager, sales and marketing, Geoffrey Mulandi, said: "Our customers are our compass."

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